James P. Cramer, Hon AIA, Hon IIDA
Principal and Chairman
Jim Cramer is the founder of Greenway. He researches, consults, and gives seminars for leading professional firms around the world. He is the author of several hundred articles and several books, including the critically acclaimed Design Plus Enterprise: Seeking a New Reality in Architecture. He is co-author of How Firms Succeed: A Field Guide to Management Solutions, and the editor of the Almanac of Architecture and Design. Cramer is the former chief executive of the American Institute of Architects in Washington, D.C. (1988-94), the recipient of more than 80 awards and honors, a Richard Upjohn Fellow of the AIA, and a Fellow of the International Leadership Forum in La Jolla, Calif. He is currently the president of the Washington, D.C.-based think tank the Design Futures Council. An educator, futurist, and business adviser, he is often leading strategic retreats and facilitating sessions about “futures invention” and value migration changes in the design professions. Jim works out of Greenway’s Atlanta office.
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