Research & Market Studies

Market research is foundational to the design of a strong practice.

[ Greenway’s research studies help firm leaders make better decisions. ]

Data for Better Decisions

Our studies of high growth firms, reveal that companies that do systematic research and obtain data from their target client groups are consistently more profitable and grow faster.

The challenge is to devote the time to that effort tand the risk is missing crucial insight that could affect strategic decisions. By combining our deep knowledge of the AE professions and research expertise, we can provide our clients with insight and exploration of opportunities.

Greenway’s research addresses market potential, client perceptions, and benchmarks to help lower risk when making key growth decisions.

Our confidential research services include: 


Client perception studies


Peer and best of class firm comparative benchmarking


Growth alternatives decision support


Foresight and trend analysis


Geographic & demographic opportunity studies

[ Strategic Growth DECISIONS ]

There are many questions that firm leaders need to consider before making
strategic growth decisions. 

We can help you assess key foundational factors, such as:

     “Does a particular new geographic market have the potential to support our expansion?”

     “What do our clients wish we would do to improve our work and service?”

     “What is the market demand in a new sector? Is it enough to justify adding it our industry
      sectors specialties?”

     “What forces and factors will most impact our clients and our practice in the next few

     “What are trends in cost differentials of an IPD approach vs/ a conventional building
      approach to a campus expansion?”

     “What is a competitive compensation and bonus structure for our leadership team? For
      our outside directors?”

Greenway can design a custom research initiative to help guide your firm.

  Explore Additional Resources

Reframing The Value of Design

Merit Based Recognition & Rewards

Crisis Insights From AE Leaders